project details

Newsletter Website

Enhancing Subscription Experience

(Quick Overview)

Project Overview

The Problem

Attracting high-earning service providers who are seeking regular insights on AI-driven pricing strategies

The Solution

A newsletter website with simple subscription paths and effortless content sharing

Role

Tools

Responsibilities

Research

Persona

Key User Needs

Key needs that guided our approach:

A reliable source of tailored AI pricing insights to save time and avoid irrelevant information.

Timely updates to stay ahead of trends and optimize pricing strategies effectively.

A seamless subscription experience for convenient access to essential content.

Competitors

I analyzed three key competitors, focusing on factors that shape effective newsletter website design:

Easy Subscription Process
Clean & Intuitive Navigation
Scannable Content
Social Sharing Options

Key Insight

Competitive analysis revealed the key elements that help a newsletter site stand out and grow:

Easy Subscription Process

Simplifying the sign-up process will increase conversion rates.

Clean & Intuitive Navigation

A clutter-free and logical layout helps users quickly find and engage with content.

Scannable Content

Structuring articles to be more digestible with headings, and visuals makes it easier for users to engage with the content.

Social Sharing Options

An easy social sharing features will increase content reach, and improving brand visibility.

Mapping the Journey

User Flow

We created a simple, engagement-focused user flow to outline how readers move through AI Profit Pulse.

Sitemap

The sitemap gives a clear structure of the site, making essential pages easy to access.

Design

Wireframes

The wireframes established layout and key elements in support of user needs and project goals.

Test

Usability Test

After the mid-fi prototype, I ran a moderated usability test to evaluate how easily users could navigate the site and subscribe.

Study Type

Conversion rate

Participants

3 female business owners
2 male entrepreneurs

Location

United States (Remote)

Length

10–15 min per session

Findings

Strengths Found

Areas for Improvement

2 out of 5 users had difficulty in finding the subscribe CTA

Refinement

CTA placement adjustments and a dedicated subscription page were implemented based on user feedback.

User Interface

Visual Direction

I designed a minimal, uncluttered UI with a tech-focused color palette, readable modern fonts, and simple illustrations to support clarity and engagement.

Accessibility Considerations

Accessibility features were built in to improve usability for all users.

Type Hierarchy

Differentiating headings, subheadings, and body text to create a seamless reading experience.

Sufficient Color Contrast

Strong contrast between text and background improves visibility.

Text Readability

Using legible fonts, appropriate spacing, and line lengths for comfortable reading.

Final Mockups

Detailed mockups brought the platform’s interface and functionality to life.

Responsive Design

Responsive screens were created to ensure a consistent experience across desktop, tablet, and mobile.

Final Design

A high-fidelity prototype for AI Profit Pulse translated the UI and mockups into an interactive experience, helping stakeholders explore the platform’s functionality.

Interact the prototype below ↓

Key Outcomes

User Satisfaction

Final usability testing showed 100% satisfaction with design and functionality.

Ease of Use

Users completed tasks:

System Usability Scale (SUS)

High System Usability Scale (SUS) score confirmed intuitive and effective interactions.

Takeaways

Success Metrics & Future Evaluation

To assess the effectiveness of the platform and guide future improvements, success will be evaluated using the following metrics:

Subscription Rate

Tracking newsletter sign-ups, blog engagement, and content shares

Blog Reading Engagement

Time spent on blog posts or the number of articles read per session

Blog Sharing

Measuring shares across X, LinkedIn, Facebook, and Instagram

Insights from Leading and Collaborating

Leading this project and working with a cross-functional team underscored the value of communication, flexibility, and a holistic approach to reaching successful outcomes.