I didn’t start out wanting to be a designer. It happened slowly — sketching in the margins of notebooks, noticing how a good layout could make something feel effortless, until one day design wasn’t just something I liked, it was how I saw everything. Today, as the founder and creative director of Norex Studio, that same instinct is still what drives me: before I open a design file, I want to actually understand the business in front of me — what it needs, who it’s for, what success even looks like. Only then does the real work begin.

Outside the studio, I still pick up a paintbrush whenever I get the chance. There’s something about watching color find its own balance on a canvas that keeps my eye sharp — it’s the same skill I use every day in my work, just without a client brief. And then there’s travel. Every city I’ve wandered through has left something behind — a color palette I didn’t expect, a way buildings meet the light, a small detail I never would’ve noticed at home. I carry all of it with me, quietly, into every project I take on.